RIFE PUTTERS / RollGroove Technology™

RollGroove Technology™

Rife Putters with RollGroove Technology™, utilize less loft because of the friction or gripping created by the grooves on the face. The ball is gripped rather than chipped, held through impact, and then released into an immediate forward roll. Without the grooves holding the ball through the depression, the ball would slide up the face (like it does with a traditional flat face putter) losing energy and creating very inconsistent distance control. With RollGroove Technology the effects of grass grain on your ball are greatly reduced because the ball is not skipping or skidding (high friction) but rolling immediately (low friction) so your ball will hold the line better and your reads will be truer.

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